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PPC Manager

The PPC / Paid Search Manager is responsible for implementing Pay Per Click media strategies for the company. The PPC manager can quickly understand, manage and support initiatives that will contribute to the goals and success of the company's campaigns.

Key Functional Areas of Responsibility

  • Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of websites.

  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

  • Manage Display network placement lists on AdWords and through other contextual advertising platforms.

  • Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

  • Keep pace with search engine and PPC industry trends and developments.

  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with the company goals.

  • Communication to team and management on project development, timelines, and results.

Professional Competencies

  • Passion for Search and internet marketing.

  • Outstanding ability to think creatively, and identify and resolve problems.

  • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.

  • Ability to clearly and effectively articulate thoughts and points.

  • knowledge to internet marketing initiatives and achieving the company goals.

  • High levels of integrity, autonomy, and self-motivation.

  • Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

  • No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search

  • Proficiency in MS Excel, PowerPoint, and Word.

  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

  • Proficiency in managing moderate to large scale PPC accounts AdWords / Bing certification a plus. BS/BA degree preferred
     

Hours are 10:30am to 7:30pm Monday to Thursday and half-day on Fridays.

 

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